Birth of an inspiration
Since ancient times, the stars have been a question mark for humans. Their distance allows us to occupy the space that divides us with theories, myths and above all dreams. We at Uniek were no exception to this and, like many before us, we began to romanticize the dark panorama of the night. Among the many narratives of the sky we have decided to embrace that of Western astrology, the world of the zodiac, an agglomeration of meanings and symbols, a reality that is created by the constant, even if imperceptible, movement of the stars.
The meaning that Uniek attributes to the stars
The Zodiac collection was born precisely from our fantasies, a series of jackets in deep blue denim and metallic material colours, which recall the way in which the stars present themselves to us: delicate and at the same time powerful, impossible not to see, present even if not look at them. The love for astrological philosophy has united our co-founders since they met and they both feel well represented by their zodiac sign:
“We love to think that we are not the only ones who perceive ourselves as similar to the description of our zodiac sign and find the differences, the details that the sign alone does not capture about us. In the zodiac we perceive both the desire to differ from others, to be unique, and the need to find a place of belonging, a group in which we can be accepted. And why couldn't this elusive place be the stars?”
(Gaia and Martina, co-founders of Uniek Milano)
The concept we would like to express can be summarized in the sentence:
“Just you and your sign”, the motto of our collection, which we hope also refers to the 360° manifestation of the character of those who will wear our products.
In the Zodiaco collection there is not only the first idea of uniqueness and aggregation that try to coexist amalgamated by a topic, but also the presentation of a new pictorial technique that we have developed and which we will reuse in other models. A defined and detailed design, with a material texture, representing the thickness of the manual act of painting, which means something meaningful, which creates and has a relief, in short: new collection, new way of treating our beloved jeans.
The practical and artistic expression of the zodiac
The colors used for the collection are gold and silver, as bright as the starry sky, assigning gold to the signs of fire and earth and silver to the signs of water and air. Each drawing is made by hand, as is each writing. The iconography of all the signs is particular, personalized by us with internal traits that remind us of the character movement of the zodiac identity in question. The twelve models of the Zodiac Collection are available to order through our store in the size and fit you prefer.
You will be identified by your zodiac sign, but we know that, in reality, you are a blue sky, full of stars.